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Detailed action plan

This page provides specific contacts, templates, and coordination guidance. The opening ceremony is March 6, 2026. Every day of pressure before that date matters.

1. Contact the IPC directly

International Paralympic Committee

Ask them to reinstate neutral status (no flags, no anthem) for Russian and Belarusian athletes. Reference the combatant-athlete profiles.

2. Pressure sponsors (highest leverage)

These companies fund the Paralympics directly. They have public contact forms and active social media. Tag them publicly with calm, factual questions. Companies monitor brand risk closely — public tags trigger internal escalation.

Priority targets (most PR-sensitive)

Visa

Twitter: @Visa · Instagram: @visa

Contact: usa.visa.com

HQ: San Francisco, CA, USA

Coca-Cola

Twitter: @CocaCola · Instagram: @cocacola

Contact: www.coca-colacompany.com

HQ: Atlanta, GA, USA

Samsung

Twitter: @Samsung · Instagram: @samsung

Contact: www.samsung.com

HQ: Suwon, South Korea

Airbnb

Twitter: @Airbnb · Instagram: @airbnb

Contact: www.airbnb.com

HQ: San Francisco, CA, USA

Allianz

Twitter: @Allianz · Instagram: @allianz

Contact: www.allianz.com

HQ: Munich, Germany

Secondary targets

Procter & Gamble

Twitter: @ProcterGamble · Instagram: @proctergamble

Contact: us.pg.com

HQ: Cincinnati, OH, USA

Deloitte

Twitter: @Deloitte · Instagram: @deloitte

Contact: www2.deloitte.com

HQ: London, UK

Ottobock

Twitter: @ottobock · Instagram: @ottobock

Contact: www.ottobock.com

HQ: Duderstadt, Germany

Prosthetics company — profits from disability while sponsoring an event featuring war combatants

AB InBev (Budweiser)

Twitter: @ABInBev · Instagram: @budweiser

Contact: www.ab-inbev.com

HQ: Leuven, Belgium

Stellantis (Milano-Cortina local partner)

Twitter: @Stellantis · Instagram: @stellantis

Contact: www.stellantis.com

HQ: Amsterdam, Netherlands / Turin, Italy

Italian presence — sensitive to EU opinion

Template message for sponsors

“@[Sponsor] — The 2026 Paralympics will feature athletes who served in Russia's military invasion of Ukraine, including a member of the 5th Guards Tank Brigade implicated in the Bucha massacre. They will compete under the Russian flag. Does [Sponsor] support this? We would welcome a public statement. Details: [link to dossier page]”

3. Contact your national Paralympic committee

National committees vote inside the IPC. Internal dissent changes policy. Email yours and ask them to publicly oppose the reinstatement or demand neutral status.

United States

U.S. Olympic & Paralympic Committee · Contact · @TeamUSA

United Kingdom

British Paralympic Association · Contact · @ParalympicsGB

Canada

Canadian Paralympic Committee · Contact · @CDNParalympics

Germany

Deutscher Behindertensportverband · Contact · @Paralympic_Team

France

Comite Paralympique et Sportif Francais · Contact · @FrParalympique

Australia

Paralympics Australia · Contact · @AUSParalympics

Japan

Japanese Paralympic Committee · Contact · @JPN_Paralympic

Template email

“Dear [Committee Name], I am writing to express concern about the IPC's decision to allow Russian and Belarusian athletes to compete under national flags at the 2026 Paralympics. Among Russia's delegation are individuals directly connected to military service in the invasion of Ukraine, including a member of a unit implicated in the Bucha massacre. I urge [Committee Name] to publicly call for neutral status (no flags, no anthem) or demand an emergency review. [Your name]”

4. Write to elected representatives

35 countries already issued a joint statement. Push your representatives to go further — ask for official diplomatic objections, parliamentary questions, or ceremony boycotts.

Reference the 35-country joint statement and ask: why has your country not taken stronger action?

5. Reach journalists

The combatant-athlete story is underreported in English-language media. Journalists covering this topic:

Tariq Panja New York Times

@taraborelli | Muck Rack

Sean Ingle The Guardian

@saboringle

Nick Butler Inside the Games

@NickButlerITG

Halya Coynash KHPG.org (Kharkiv Human Rights Group)

Author of the comprehensive KHPG investigation

Send them the dossier with sourced profiles. Journalists need documented cases, not opinion — that is what we provide.

6. Coordinate with organizations

Single voices are ignored. Organized clusters are noticed. Connect with:

  • Ukrainian diaspora organizations in your country — they are already mobilized
  • Ukrainian World Congress
  • Sport Resolutions (sports governance NGO)
  • Local human rights organizations with sports governance focus

Timeline

Feb 18-22
LaunchShare dossier, initial social media + journalist outreach
Feb 22-27
AmplifySponsor tagging begins, coordinate with orgs, follow up with journalists
Feb 28 - Mar 3
Peak pressureMaximum visibility before ceremony. Escalate non-responses to business journalists.
Mar 4-6
Opening ceremonyDocument protests, coverage, sponsor silence
Mar 6+
Long gameShift focus to preventing full Russian team at LA 2028